European School of Economics, Florence IT

J. Leinenkugel’s Barrel Yard, American Family Field, Milwaukee, WI

Central Park Boathouse, NY, NY

New York City Football Club, Willets Point Stadium, Queens, NY

Exploria Stadium, Orlando

2022 through Present.

American Family Field, Milwaukee

2022 through Present.

PNC Park, Pittsburgh, PA

2021 through 2023.

VIKING LAKES, EAGAN , MN

2021 through Present.

New York City Football Club, NY, NY

Monmouth Park Race Track, Monmouth, NJ

2020 through Present.

Polar Park, Worcester, MA

William Hill Flagship Sports Books, Washington, DC and Monmouth Park, NJ

2019 to 2022.

Cornell School of Hotel Administration. Ithaca, NY

Graduate Hospitality Design Thinking “Boot Camp” with Stephanie Robson.

2019 through 2020.

Bell MTS Arena, Winnipeg, Manitoba, CA

Through 2019 for TNSE Sports and the Winnipeg Jets.

U.S. Bank Stadium, Minneapolis, MN

Through to present for the Minnesota Vikings.

Summerfest, Milwaukee, WI

Through 2019.

Vivint Smart Home Arena, Salt Lake City, UT

Through 2017.

Fiserv Forum, Milwaukee, WI

Through 2017.

Cornell School of Hotel Administration, Ithaca, NY

HADM 4505 Hospitality Design Thinking
Through to present guest lecturer for Prof. Stephani Robson on Hospitality Design Thinking™

2016 – With Professor Stephani Robson we redesign our two credit Strategic Hospitality in Sports Class into a full three-credit class entitled Hospitality Design Thinking, teaching John’s proprietary process for applying hospitality as business strategy in sports, healthcare, wellness, retail and other industries.

About the Course

Hospitality is about engaging people through genuine and warm experiences. Once solely the province of lodging and foodservice businesses, hospitality is now being recognized as a key aspect of many other kinds of business and service ventures. Smart managers must adopt a more strategic perspective on hospitality as just one part of a much larger brand experience that deserves careful consideration, design and management.

In this course, you will learn a process for injecting hospitality into any organization with a particular emphasis on the built environment. This process, a hospitality-focused approach to “design thinking”, is both a proven methodology and an important business skill that will serve you no matter which direction your career takes you.

Course Objectives

After successful completion of all work in this course, you should be able to:

• Describe the basic principles of hospitality and the role these play in customer engagement
• Conduct wide-ranging research on customers and context as part of an initial “discovery” process
• Identify opportunities and operational considerations for new or improved hospitality offerings in a particular business or service context
• Assess existing operations and project the effect of new hospitality initiatives
• Hone your team skills by working with classmates throughout a course-long project
• Develop your skills in communicating effectively with a real world client
• And, most important of all, apply the principles of design thinking to a hospitality problem.

SoFi Stadium, Los Angeles, CA

2015 through 2020.

Miller Park, Milwaukee, WI

Through 2016.

Howard & Sergi, Boston & NYC

Joint Venture consultancy with Dave Howard through 2016.

ACCL – Exhibition Center, Liverpool, UK

Javits Convention Center, New York, NY

Durham Bulls Athletic Park, Durham, NC

Royal Ascot, Ascot, UK

Cornell School of Hotel Administration. Ithaca, NY

Executive in Residence through 2018.

ACCL- Echo Arena,Liverpool, UK

Through 2014.

BC Place Vancouver, BC, Canada

COBO Center Detroit, MI

Superbowl XLVII New Orleans, LA

New England Aquarium Boston, MA

Colorado Convention Center Denver, CO

Music City Center Nashville, TN

Sbarro, Melville, NY

Country Fair Family Park Medford, NY

Superbowl XLVI Indianapolis, IN

LP Field, Nashville, TN

Cornell University School of Hotel Administration Ithaca, NY

Through 2015 Co-instructor with Prof. Rupert Spies on two-credit course – Sports Food &  Beverage Design.

This course introduces students to the state and operating characteristics of the sports foodservice industry, including its complexities and unique challenges and opportunities.

An overarching project of an actual stadium will be used to discuss the key elements of that industry segment and one prime example of it.

Levi’s Stadium, Santa Clara, CA

Through 2014.